Laneige - Everyday new face

Amore Pacific’s Laneige which strawberry yoghurt line was a hit has introduced a new ‘multi berry yoghurt’ line.

Berries are excellent antioxidants and helps in skin regeneration. The Multi Berry yogurt line will be using kefir grains ( Kefir has antimutagenic and antioxidant properties. Kefir grains are a combination of bacteria and yeasts in a matrix of proteins, lipids, and sugars ), soy milk extracts, and of course multi-berries extracts.

From theSouth Korean cosmetic brand LANEIGE, whose real name is French, meaning "snow", so only use brand advertising Western model offered, all have a fair complexion bright face, and the "achievement Xue-beautiful skin" concept into the products. 2010 autumn and winter make-up series, the brand as the "Snow" chose this topic, then do not focus on the snow, but on the Danish get guest artists Wendy Plovmand friendship, things to put on makeup like Shirley mystery. Text: moe Figure: Chen Tiegang

Shuiyang touch a romantic style

The romantic story of a love poem from the start with. Danish poet Emil Aarestrup in the Psalms "P? Browser is Sneen" (English translation of "In The Snow"), you will crush loved one's emotions, through the roses, veil, dress, romantic castles and filled the snow and other elements out of use of text interpretation, after a century are still stirring. Stories continue to 2010, Danish artist Wendy Plovmand deeply moved and inspired by the same will be combined with the brand image of the poem's charm achievements Xue-the concept of beautiful skin, illusion and pen illustrations, created a limited edition of Mystic Veil series. 4 new snow the night for the packaging are the main silhouette, yet full of grace graceful girls breath, especially those pink / purple combination of four-color eye shadow to teach girls the most affected by fall, winter can easily create a romantic style makeup. In addition, the brand was first introduced in the foundation cream, Apparently, thick, in fact, a little more to the formula of Ceramide Repair Water, greatly enhanced the foundation's Shuiyang touch, a durable stickers will help make makeup services, and also introduced a rich ruby color cream lipstick and cream rouge, makeup for the whole cast burst of healthy red color.

Check Point

Step 1 the orbital and pink colored pearl eye shadow.

Step 2 眼 central painted light purple, dark purple eye tail then cover.

Step 3 to be printed on pulp rouge cream, beat the Precious Design Powder Refill Dingzhuang.

Step 4 Finally, evenly coated with bright red lipstick.

a. Mystic Veil Foundation SPF33 PA + + unique Snow Crystal Powder, outside help to refraction of light, so that makeup is more see-clear bright color. ($ 280)

b. Mystic Veil Blusher was pasty texture, easy to create a natural healthy color Pink started falling. ($ 230)

c. Mystic Veil Eye Palette of shadow boxes filled with mesmerizing images of snow the night, a little girl roaming the poetic love. ($ 240)

d. Snow Crystal Intense Lipstick soft silky smooth texture, color and sleek durable. (Each $ 190)

Amore Pacific Brand

Amore is the leading company and it probably deserves so – their pages in English especially the Laneige, Sulwhasoo, Amore Pacific, and the Amore Pacific Corporation websites are very complete and put competitor LG to shame when it comes to the international market.

 The most high-profile brand in Amore will probably be Sulwhasoo. a brand that gave Amore the revenue to produce their other brands though it went through many rebranding throughout the decades. So i will be classifying this brands according to their status ( high, mid, low end ). You can find the mid-range Amore brands sold in South Korea under one roof. The shop’s name is called ‘ARITAUM’.

Amore pacific's brands

 VERY HIGH END:

Amore Pacific – the brand. This is a west-meets-east brand that incorporates both western and eastern philosophy.

 HIGH END 

Sulwhasoo – this is their premium oriental medicine skincare line that is the best selling korean brand in history.

HERA – this is their premium brand which is western styled.

Lirikos – this is their premium marine skincare brand like LaMer

VB Program – Amore’s dietary supplements brand

 MID-HIGH END

IOPE – this is their plant stem cells and botanical extract brands which is also rather western styled ( retinols, etc.. )

Hannule – this is their mid-high end range of oriental herbal skincare which is less expensive than Sulwhasoo but still some items on their brand are over $100USD

HYOSIAH – their new beans fermentation brand that was introduced last year

MIREPA & ODYSSEY – Men’s skincare brand

LANEIGE – the most famous Amore brand in South East Asia.

Annick Goutal & Lolita Lempika & eSpoir – Western perfume brands that was bought over by Amore.

Verite & Primera – Amore’s naturalism brand ( don’t know what is the difference and why they need two )

Mise En Scene – Amore’s western style shampoo brand

Ryeol – Amore’s oriental shampoo brand

 LOW END

Innisfree – Amore’s low end naturalism brand using extracts from Jeju Island

Etude House – Amore’s low end kawaii pretty skincare + makeup brand for teenagers

Happy Bath – Amore’s body care brand

Mamonde – Amore’s skincare brand for the younger generation

Aritaum – Amore’s drugstore type brand

History of Sulwhasoo - The most wonderful brand of Korean Cosmetics

Sulwhasoo’s ( the name of Amore Pacific’s founder : Sung Hwan Suh – coincidence? ) history dates back to 1960s though the brand Sulwhasoo was only introduced in 1987 as ‘Sulwha’. Every researcher in Amore Pacific R&D Centre thoroughly examined as many books from Korea, China and Japan as they could find and listed around 500 oriental herbal ingredients that are helpful to the skin. Then, they eliminated the ones with strong smells, intense colors, or ones that degrades easily, and used the remaining herbs to launch SULWHA in 1987, and eventually Sulwhasoo in 1997. 

In 2009, Sulwhasoo went through it’s second advancement. They introduced a new packaging design and reinforced the formula of its products containing more fresh and fermented medicinal plants.

The brand revolves around their ‘star’ ingredient called the Jaeumdan - a unique and original formula that supplements the energy and keeps the skin refined and beautiful.

Jaeumdan is Sulwhasoo’s original mixture of five oriental plants -Paeonia Albiflora, Nelumbo Nucifera seed, Polygonatum Officinale, Lilium Tigrinum and Rehmannia Glutinosa- representing the Five Elements. The new 2009 Jaeumdan applied the principle of mixture of the fresh and the fermented for better effects.

The root of Paeonia Albiflora dried under sunlight fills up the Yin in the liver and contains tannin and Paeoniflorin for tranquility and anti-inflam mation. According to Donguibogam, Paeonia Albiflora is known to stimulate blood circulation, comfort the internal organs, and treat every illness of women.

The matured seed of Nelumbo Nucifera enhances energy and treats fever. Fills up the Yin in the mind and smoothes skin through moisturization and blood circulation. Replenishes blood circulation to revive the face tone.

The root of Polygonatum Officinale, dried under sunlight, stops the thirst inside your body to treat dryness and create body fluids. Contains various minerals to improve skin resilience and stops thirst inside the body.

Lilium Tigrinum helps your lung stay healthy and treats nonproductive cough. Evenly distributes energy and body fluids inside the body to tranquilize the mind and to refine the skin. Donguibogam’s Brewed Medicine Part introdu ces the method of using brewed Lilium Tigrinum to cleanse wounded areas.

The root of Rehmannia Glutinosa is the essence of the five internal organs, energy and blood circulation, and balance of Yin and Yang in human body. It manages fluid circulation and has an outstanding moisturizing effect. It is also helpful for pigmentation or dullness caused by aging and relieves thirst caused by fever.

Three driving forces of the Korean cosmetics industry

In basic research, biotechnology will become increasingly more important due to advanced research in protecting skin from aging. In the development stage, electronics, information technology, food and medical technologies will intersect, leading to the development of converged products and solutions. In marketing, as consumers’ knowledge increases, advertising highlighting research and development and stressing high-tech materials will be an appealing point rather than emphasis on image.

1. Biotechnology

Deeper understanding of human biological phenomena, including the interpretation of human genetic maps, has facilitated the shift of cosmetics technology research from formula and texture to skin aging prevention and treatment. 

Some global cosmetics companies already have become early developers of high-function cosmetics based on biotechnology. L’Oral, the world’s largest cosmetics company, devoted 10 years of research to 4,400 genes and 1,300 proteins that have the most relevance to skin aging. It resulted in gene-activating serum, Gnifique, which became an instant global sensation. One Gnifique product is sold every four seconds. 

Korean cosmetics companies are also actively applying biotechnology in product development. AmorePacific, Korea’s No. 1 cosmetics manufacturer, established a bioscience R&D center, while LG Household and Health Care, another leading Korean cosmetics company, formed a technology partnership with renowned women’s hospital Cha Medical Center on stem cell research.

2. Convergence solutions

To deliver enhanced effects and quality, medical and other technology-based solutions are being added to cosmetics. Cosmetics that converge with other industries such as electronic devices, smartphones and health foods will also gain popularity. 

Nutricosmetics, or combining cosmetics with food, is a segment that is already having a pronounced presence. Japanese cosmetics giant Shiseido launched “In & On” in 2010, formulated to maximize skin care effects by combining cosmetics with beauty drinks and supplements. 

Beauty consulting businesses that diagnose individuals’ skin condition for recommendation of optimal products or sell customized products are also rising.

One of the companies that attracted attention at this year’s Consumer Electronics Show was Ahrong Eltech, a Korean facial beauty products manufacturer, which presented “DermaScan,” a sensor skin assessment which can deliver the results to a smartphone and is linked to a guide to online shopping sites.

3. Technology and ingredient marketing

As beauty-related information proliferates on the Internet and TV, knowledge about cosmetics is rapidly being accumulated among consumers. On “PowderRoom,” Korea’s leading beauty community site, 230,000 members exchange beauty tips and product experiences daily. Korea’s cable TV program “Get It Beauty” is becoming increasingly popular by broadcasting blind tests that compare only the quality of beauty products, rather than their brand or image. Cosmetics experts and ordinary people participate in reviewing products for spreadability, stickiness and color, etc., with products ranked No. 1 or 2 on the show becoming bestsellers. 

Proctor & Gamble’s leading brand, SK-II, has actively used the development story behind its “Pitera” ingredient based on yeast culture; it noticed that brewers had baby soft hands. By doing this, SK-II was able to simultaneously attract customer attention and increase consumer confidence in its brand.

Implications

The Korean government and companies need to expand investments and support for the cosmetics industry given its growth potential and value. Along with the Korean Wave including the K-pop boom, Korea’s cosmetics exports climbed to $600 million in 2010 from $80 million in 2001. No. 1 company AmorePacific jumped to 16th in global ranking of cosmetics makers in 2011 from 25th in 2005.

However, Korea still lacks technologies to lead the future cosmetics markets such as dermatology, bio cosmetics and beauty convergence solutions. Domestic cosmetic firms are far behind their overseas peers in R&D. For example, L’Oreal’s R&D investment is more than seven-fold that of the total Korean cosmetic industry. Korea’s cosmetic companies must rapidly cultivate their technological capabilities through a “choose and concentrate” strategy, focusing on specific areas such as the genetics of aging and stems cells. 

Product planning strategies should change from the current passive stance of only seeking to satisfy consumer tastes to more aggressive approaches ranging from discovering potential niche markets through technological innovations to influencing consumer preference. For this to happen, interaction between R&D and marketing must be energized, and the fostering of high-quality talents who have “ambidextrous” skills in both technology and marketing must be made a priority.

Men and cosmetics in 21st Century

"There are more and more men's cosmetics brands and the most interesting right now is in men's skin care." -Sakae Nonomura, director of the Beauty Research Institute at Kanebo Cosmetics Inc.

Men’s cosmetics are comprised of skin care, shaving, hair care, and general grooming products. We do not, of course, mean lipstick and eyeliner, but beauty products specifically designed for men. Everything, in a sense, to keep you clean, healthy and looking your best around the clock. Once upon a time, men subtly bought these items at the women’s makeup counter in the local department store or pharmacy and looked for unscented versions of the products made for women. Manufacturers now offer specifically designed men’s cosmetics -- marketed to them -- but offering transformative results. A man’s skin is often much tougher and thicker than a woman’s due to his testosterone and pH level. As a result, he needs stronger lotions and cleansers to reach deeper into his pores. It is true that hair skin tonics, as they were called, have always been made with "manly" men in mind, but most of these had alcohol as a main ingredient, which was very harsh. Today, we know better -- and look better too. 

Men's Cosmetics on AM 

Skin is the single largest organ of the human body, and the hair that grows from it on men has a different chemical composition than women's. This means men should use products designed specifically for them. Yet, many inexpensive brands and items have simply changed the base formulations of their women’s line, added a musk scent and splashed the word “men” across a manly looking bottle. The truth is there are numerous well-designed, formulated and produced men’s cosmetics to take care of your skin, give you a better shave and keep your hair looking great -- which are offered by smaller boutique lines your local store may not carry. AskMen.com continually seeks out the very best in men’s cosmetics and profiles several of these specialty brands each week to help keep you looking your best. It's what we do.

 Men's Cosmetics Fact 

Men have 20% thicker skin than women, which means that men actually need specially formulated moisturizers and cleansers to maintain healthy skin. Men have larger pores that can accumulate more dirt and grime during an average day; thus, a face cleanser designed for women is simply not strong enough to thoroughly cleanse men's skin.

The development of Korean cosmetics industry

There is no stopping the Korean cosmetics market. The value of the cosmetics market grew to 8.9 trillion won ($7.9 billion) in 2011 from 5.6 trillion won in 2006, an annual average increase of 10.4 percent. Even when the economy came to a near-standstill with GDP growing 0.3 percent in 2009 in the wake of the global financial crisis, the domestic cosmetics market grew 11.8 percent, proving itself to be recession-resistant.

The rapid growth derives from new dynamics in the cosmetics industry. Rising life expectancy and desire for a better quality of life have propelled demand for wellness and anti-aging products. Also, there is a general perception that a youthful and healthy appearance is an advantage in Korea’s highly competitive society. Now, youths and senior citizens, men and teenagers, are making cosmetics part of their daily routine, not just women.

The skin care segment has been a particularly key growth contributor, with consumers gravitating away from simple glamour makeup. They are more youth and health conscious, recognizing that skin impacts aging, health and physical appearance. Skin care accounts for 48 percent of Korea’s total cosmetics market and is growing much faster than other segments like makeup and perfumes.

Furthermore, this personal care industry is going high-tech. As cosmetics technology development accelerates and converges with various high technologies, the paradigm governing the competitiveness of the cosmetics industry is focusing not only on changes in the market conditions and trends but also technology and effectiveness.