Amore Pacific Brand

Amore is the leading company and it probably deserves so – their pages in English especially the Laneige, Sulwhasoo, Amore Pacific, and the Amore Pacific Corporation websites are very complete and put competitor LG to shame when it comes to the international market.

 The most high-profile brand in Amore will probably be Sulwhasoo. a brand that gave Amore the revenue to produce their other brands though it went through many rebranding throughout the decades. So i will be classifying this brands according to their status ( high, mid, low end ). You can find the mid-range Amore brands sold in South Korea under one roof. The shop’s name is called ‘ARITAUM’.

Amore pacific's brands

 VERY HIGH END:

Amore Pacific – the brand. This is a west-meets-east brand that incorporates both western and eastern philosophy.

 HIGH END 

Sulwhasoo – this is their premium oriental medicine skincare line that is the best selling korean brand in history.

HERA – this is their premium brand which is western styled.

Lirikos – this is their premium marine skincare brand like LaMer

VB Program – Amore’s dietary supplements brand

 MID-HIGH END

IOPE – this is their plant stem cells and botanical extract brands which is also rather western styled ( retinols, etc.. )

Hannule – this is their mid-high end range of oriental herbal skincare which is less expensive than Sulwhasoo but still some items on their brand are over $100USD

HYOSIAH – their new beans fermentation brand that was introduced last year

MIREPA & ODYSSEY – Men’s skincare brand

LANEIGE – the most famous Amore brand in South East Asia.

Annick Goutal & Lolita Lempika & eSpoir – Western perfume brands that was bought over by Amore.

Verite & Primera – Amore’s naturalism brand ( don’t know what is the difference and why they need two )

Mise En Scene – Amore’s western style shampoo brand

Ryeol – Amore’s oriental shampoo brand

 LOW END

Innisfree – Amore’s low end naturalism brand using extracts from Jeju Island

Etude House – Amore’s low end kawaii pretty skincare + makeup brand for teenagers

Happy Bath – Amore’s body care brand

Mamonde – Amore’s skincare brand for the younger generation

Aritaum – Amore’s drugstore type brand